Marketing Blog
Come gather around the marketing ‘water cooler’ blog, where we chat about marketing in a New Zealand context, business opinions with a marketing lens, and freelancer life.
Practical advice on marketing plans for NZ SMEs (+ how to do it like the big players)
Don’t just throw jello to a wall - a marketing plan can help consolidate your efforts to make a meaningful difference. Here’s why.
Your brand value is key to better AI ads
AI generated ads are everywhere, but are they any good? Here’s how to use your brand values to create better AI-assisted ads.
Should you hire a Marketing Freelancer or Full-Time staff?
Many NZ businesses are using Marketing Freelancers to boost their growth, but is it right for you? (Answer: it depends)
The upcoming Sheraton and Christchurch is a match made in Tourism heaven
The upcoming Sheraton will be Marriott Bonvoy’s first hotel brand in Christchurch. Read how this aligns with the garden’s city tourism strategy.
Size matters, when it comes to the logo in your ads.
Ever wondered why marketers are so insistent on "making the logo bigger," often irritating designers? The rationale, explained.